October 30, 2016
By Daniel Pineda
Bulk email marketing is the method of sending promotional emails to a large number of customers in a single go. But, it can be considered spam by some people. Spam is an unwanted advertisement email that is delivered to recipients that did not solicit it. So, to be able to send a bulk e-mail campaign in a secure way, here are some simple methods:
Always inquire the recipient does he want to receive emails from your company or not? How this is completed? On your / company website, give them an option if they want to obtain emails from the organization. The user will have to put a check mark on the alternative if he wants. The receiver can either get newsletters, ads and a lot more.
The email should be straightforward. There are many people who do not have sufficient time to go through promotional emails. Always try to grab the attention of the recipient. Lengthy sentences and paragraphs will just not interest the readers and your email will just end in their trash folder.
Do not add any attachments. People are distrustful about downloading files as they might consider that it includes viruses. That's why attachments do not get downloaded, particularly when it came from somebody they do not recognize.
When sending an email blast, give an option to the receiver if he does not want to get any more emails from your organization. This will stop your email from being marked as spam.
Do not deliver HTML emails because these emails loads very slowly and can take a huge space. Not all people have a fast internet and loading HTML emails will not be the best idea.
When links are added in a bulk email marketing campaign, ensure it works properly.
The email should be addressed to the name of the receiver as much as probable.
Send emails to receivers who have shown interest in your company.
If feasible do not purchase email ids from any email service provider. Some people might be doubtful of email addresses that they are not recognizable with. They will simply remove the email or mark it as spam.
The subject line must be to the point and precise.
So, bulk email marketing campaign is being used by many companies as a type of marketing a new product or service. On the part of every business it is a very lucrative strategy. On the side of the receivers it can be a misuse of time. Ensure that the emails of the receivers are kept secret. There are also many email marketing companies that can deliver emails for your company. They have a better idea on how to create a specialized email. This will surely save you a lot of time in finding out what you have to write in an email. But, you also have an option to follow the simple methods above in making effective email marketing campaigns.
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